The Paradox of Choice

by Barry Schwartz

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Reading Club Session: 21 February 2019

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The Paradox of Choice is a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether were buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. 

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Questions for discussion

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The Paradox of Choice (PDF text)